About You
Knowledge. Experience. Trust.
Knowledge. Experience. Trust.
We’re proud of our team, our accomplishments and our principles,
so please learn more about us, below.
But we built Assetfort to be About You.
Our collective experience has taught us what You want and what You don’t,
which is why we stress simplicity, security, transparency and integrity.
Our team consists of financial experts in Asia and the U.S.,
giving You trusted advisors on both sides of Your financial bridge to the West.
We come from diverse backgrounds and fields of expertise,
so You get balanced and reliable investment services backed by cutting-edge tech.
Though we already know a bit About You – long on experience and market savvy, short on big promises and sales talk – we want to know You better.
The World is Now Within Your Reach.
John Partridge
Board of Directors,
Assetfort Holdings
*CEO, Velo Payments. President, Visa Inc.
*Board of Directors, Cigna and Global Payments, Inc.
*President and CEO, Inovant
*Senior Vice President and CIO, Unum Provident Corp.
*EVP, Credicorp, Inc.
*B.S. in Economics, University of California, Berkeley
Sophie Lo
Co-Founder,
Chief Executieve Officer,
Assetfort Holdings
* Dual BAs in Marketing and International Business from San Francisco State University
* 20-years of entrepreneurial and institutional investing experience
* Accomplished Fintech angel investor, real-estate financier and wealth-management advisor
* Founder and President, Sound Perfection Inc
* Chief Business Development Officer, Pacoma International Ltd
Daniel Kufeld
Co-Founder,
Chief Financial Officer
*Licensed CPA in California
*Member, American Institute of Certified Public Accountants (AICPA) and the California Society of CPAs
*AICPA’s Personal Financial Specialist (PFS™) Credential
*Series 65 Investment Advisor License
*Bachelor of Science, Accounting, High Honors, University of Montana
Yiping Zhu
SVP, Business Development
* COO, Woniu, a mobile platform for home design
* Founder, Capri Fashion Group, an online startup
* Partner, DragonBridge Capital
* Sales and Consulting, Siebel
* Sales and Consulting, PeopleSoft
* Consulting, KPMG
* BA, Economics and Physics, Illinois Wesleyan University
John Partridge
Board of Directors,
Assetfort Holdings
*CEO, Velo Payments. President, Visa Inc.
*Board of Directors, Cigna and Global Payments, Inc.
*President and CEO, Inovant
*Senior Vice President and CIO, Unum Provident Corp.
*EVP, Credicorp, Inc.
*B.S. in Economics, University of California, Berkeley
Sophie Lo
Co-Founder,
Chief Executieve Officer,
Assetfort Holdings
* Dual BAs in Marketing and International Business from San Francisco State University
* 20-years of entrepreneurial and institutional investing experience
* Accomplished Fintech angel investor, real-estate financier and wealth-management advisor
* Founder and President, Sound Perfection Inc
* Chief Business Development Officer, Pacoma International Ltd
Daniel Kufeld
Co-Founder,
Chief Financial Officer
*Licensed CPA in California
*Member, American Institute of Certified Public Accountants (AICPA) and the California Society of CPAs
*AICPA’s Personal Financial Specialist (PFS™) Credential
*Series 65 Investment Advisor License
*Bachelor of Science, Accounting, High Honors, University of Montana
Yiping Zhu
SVP, Business Development
* COO, Woniu, a mobile platform for home design
* Founder, Capri Fashion Group, an online startup
* Partner, DragonBridge Capital
* Sales and Consulting, Siebel
* Sales and Consulting, PeopleSoft
* Consulting, KPMG
* BA, Economics and Physics, Illinois Wesleyan University
We built Assetfort with the vision of a holistic investment experience for high-net-worth clients seeking to extend their legacies, and institutional investors looking to expand their businesses. Assetfort’s client and partner relationships are defined by those elements the world of finance is not known for: sincerity, accountability and honesty.
We don’t cut corners. Ever. Every investment instrument we develop is thoroughly researched by our internal compliance team, reviewed by outside legal counsel, and registered with the proper regulatory authorities.
With best-of-breed tech solutions, we’ve made overseas investing faster, easier and more intuitive than ever. Our AI-driven algorithms are designed to produce automated, customized strategies geared to each investor and delivered in real time.
We view hidden fees as fundamentally dishonest and disrespectful to our clients. From the beginning, we’ve maintained an independent advisory service that invites the light of scrutiny with an open architecture free of buried costs.